Hammock

Brand Name + Identity for Fashion

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Gokaldas Images is one of the largest clothing manufactures in India, with some of the world’s leading brands as clients and a 35 year legacy. They were also the original owners of the popular “Weekender” brand.

With a strategic shift in business toward company owned brands, they approached us to work on their first super-niche, super focused brand that would make the biggest variety and highest quality of shorts.

We worked with the Gokaldas team to define the scope of the brand, its positioning in a crowded apparel market, to come up with an evocative and solid brand name and the visual identity for the brand. This was followed by the creation of a detailed manual for usage and application of the brand.

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