Happy Ratio is a new kind of food – healthy, easy to make and tasty.
Previously known as SupermealX – they approached us to help with the brand strategy, positioning, name and creating a visual identity for the brand.
“The Future of Food” is a pretty bold statement – but it appropriately captures a product with the potential to change how we think about food, nutrition and health. Happy Ratio is a perfectly balanced mix of Macro and Micro nutrients that the body needs, through the day.
The brand identity employs the idea of ratios to create a striking and memorable visual language that extends well to communicating the brand’s ideas.