TheWearHouse

Branding for Fashion

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TheWearHouse is a Dubai based Fashion Brand that curates and retails an eclectic collection of clothes, shoes and accessories. We worked with TheWearHouse to translate the brand’s vision into a Brand Identity and Visual Language.

 

The TWH typemark boldly reflects the bohemian ethos of the brand and sets it apart from fashion brands with monotonous san-serif typemarks. We chose to create a typemark to allow the brand room to extend beyond a particular set of visual metaphors and to allow the products to dominate TWH’s marketing efforts.

 

The simple logotype is supported by a bold visual language of patterns, illustrations, graphic elements and strong layouts that use brush strokes as a key visual element.

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