Deep, not wide
Brand Positioning, Brand Name, Brand Architecture, Tone of Voice
Brand Identity Design, Logo Design, Brand Visual Language.
Packaging Design, Brand Campaigns, Print Design, Space and Retail Design
User Research and Interviews, Competitive Analysis, UX Strategy, Product Architecture, User Flows, Wire-framing, Experience Prototyping.
Visual Design for Websites and Web App, Mobile Apps, Watch Apps and other interfaces. Front-end Development and CMS development.
Service Experience Design, Service Algorithms and Logic, Service Prototyping, Service Features, Segmentation, Product Roadmaps and Product Lines.
Idea Validation, Revenue Models, Differentiation Strategy