BuildTrail is a platform for new home-owners to translate their dream home into reality. From finding the right professionals (architects, civil engineers, electricians…) to managing the project using online tools and templates, and finding the right materials (furniture, tiles…) – BuildTrail handholds a user through the entire process.
After exploring various directions, we chose a monogram approach. The BuildTrail “B” is made of cleverly placed blocks which create the illusion of skyscrapers jutting out when looked at in a certain way. The solid monogram lends an air of permanence and credibility to the brand, a much needed attributes for someone promising to help build your dream home.
The bold logo is supported by a fully formed visual language – extension of the logo, a unique color palette, evocative typography, brand patterns and an isometric icon and illustration style. Together these elements create a consistent visual language that is immediately recognizable and immensely flexible.