Burrp!, founded in 2006 was the pioneer in Restaurant Listings and Recommendations in India. Over the years, the brand lost its relevance and played second fiddle to new players such as Zomato, with a slicker user experience and contemporary brand. Network18, the new owners of Burrp! approached us to refresh the Burrp! brand to make it relevant to the market and compete with newer players.
We simplified the logo, creating a strong and clean typemark that is versatile in its usage and extends well. This was followed by a complete identity make-over: Burrp! Certificates for Restaurants, Animated version of the logo, Take-away bags, stickers, Popcorn boxes, coasters etc.