CashKaro is India’s largest cashback and coupons site, with 1 million users, 5 million page views per month and almost INR 1,000 CR in GMV. It is backed by the likes of Kaalari Capital and Ratan Tata. CashKaro works with Amazon, Flipkart, Paytm and other ecommerce players to offer users the best deals in every category.
The company approached us to work on a brand identity refresh before investing in a brand building and marketing campaign.
Our approach was to avoid the typical metaphors related to money and focus on building a powerful visual language for the brand using strong colors, typography and abstract visualization of money.