DryFix

Brand Identity and Visual Language

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Dryfix was imagined as a chain of quick service outlets for women, focussed on Hair Styling. Unlike traditional salons, Dryfix will not offer a kitchen sink of services. Just blowouts and styling, in a bar-like environment.

 

We worked with the founding team to define the brand personality and developed a visual identity that would appeal to modern, urban women.

 

A distinctive typemark forms the core of the identity, supported by a strong visual language that includes custom illustrations and graphic stickers that act as a unique brand device to bring a bit of whimsy and irreverence to everything.

 

We helped Dryfix apply the brand language to a whole bunch of touch points, including a menu, merchandise, uniforms etc…

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