Ayojak is a leader in the Event Ticketing and Solutions space in India. Over the last few years they built a great product and a formidable brand in India.
When they decided to change the positioning of the company from a back-end solution provider, to an event discovery platform, they approached us to help them with the rebranding.
We created a bold new identity for their chosen name, Explara. The “curious eye” is a powerful yet simple symbol, with the possibility of creating extensions in a memorable and quirky manner.