Flickbay is a Bollywood focused app backed by industry veterans such as Farhan Akhtar. It aims to be a platform for hand picked trailers, videos, news and reviews about movies.
We worked with Flickbay to create an iconic identity and define the visual language for the brand. Our approach was to stay away from cliched film and cinema metaphors (think reels, video cameras…) and focus on creating a fresh and flexible identity
The “F” monogram we created for Flickbay is made out of colored pixels, the building blocks of all screen content. The magic with the brand is in how the monogram extends. It is the structure that can transform into anything – film characters, icons etc… It was built and visualized to be the skeleton that can be transformed into anything with fresh interpretations.