Jiffy

Brand Identity + Visual Language

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Jiffy is a new product, from Capillary Technologies, a customer engagement behemoth, serving retailers and brands.

 

We worked with the senior leadership team at Capillary on naming the new brand and creating a visual identity and language. 

 

Jiffy, Capillary’s first consumer product, offers instant credit to shoppers at select brand stores, through a digital-only model. 

 

The challenge with the visual branding was to create a connection with the customer through the limited interaction they’d have with the brand. We chose to do this by creating a brand mascot that would walk the customer through the on-boarding process. A simplified version of the mascot also became the logo/symbol for the brand.

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