Kaficko, one of Hyderabad’s most popular home-grown restaurants, wanted to reinvent itself for a new generation of patrons. We reimagined the brand inside out – starting with the food and beverage offering and culminating into the visual language and the design of the cafe itself.
We started by articulating the vibe of the new cafe and translating it to the core offering, the food. In collaboration with the founder, we crafted a contemporary menu, transforming the earlier multi-cuisine restaurant into a decidedly european cafe. This set the tone for the transformation of the brand and the design of the cafe space.
The brand and its visual language are defined by the bold and unexpected use of color and typography, that translate effortlessly from the logo to the menu and design of the cafe.