Silver

Brand Identity Design

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Silver is a mobile app built by Palo Alto based HyperVerge Inc. It uses artificial intelligence to magically sort and organize photos on a mobile phone – automatically recognizing people in your photos, documents and even objects.

Silver competes with credible alternatives in Google Photos, Dropbox Carousel among others. With these strong and well-designed competing brands, our challenge was to create an identity that would truly stand out – both visually and conceptually.

We took inspiration from the Kaleidoscope – an object most of us remember with a mix of nostalgia and awe – the perfect metaphor for an app that magically transforms thousands of photographs into smart and virtuals folders that makes sense and keep changing based on what you are looking for.

We chose a bold color palette – fluorescent hues – to stand out from the “rainbow” colors that most other brands in the category use. And paired it with a simple rounded typeface that beautifully complements the strong symbol.

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“Beard Design came up with a unique and polarizing identity – born out of strong intuition and backed by technical expertise. We love the clarity of thought they bring to every project.”

Kedar Kulkarni, Co-founder, HyperVerge

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