What do we love more than creating a brand? Applying it to large canvases! And this was the perfect opportunity to do that. For Simba’s launch in Goa, we created their presence at events, big and small, ranging from the International Film Festival of India (IFFI) and India Bike Week (IBW), to underground music gigs and art shows.
The canvases ranged from 12ft tall pennants to a 50 ft wall and the environment ranged from the rugged hilltops of IBW to the beautiful IFFI courtyard with its century old trees.
And we also poured beer at IFFI for a couple of hours! 😎