Simba is a beer brand by one of the largest brewery in the country, that manufactures a large part of the beer made in the country.
We worked with Simba to positioning the brand distinctly in a highly competitive market and create a bold visual language. See Brand Development Project here.
We applied the brand positioning of “The Alpha-Beer” and the “raw sophistication” approach of the visual language to the product packaging by focusing on the brand mascot, Simba, who embodies both these characteristics as a the “Lion in Savile Row Suits”.
This was paired by strong custom typography to create a mass market product that leaves competing products like Kingfisher, Tuborg and Haywards, far behind in terms of visual presence on the shelf and in bars.