Tea Trunk

Brand Identity + Visual Language

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Tea Trunk is one of India’s first Tea Brands founded and run by a Tea Sommelier. They work with farmers to create unique blends using only the highest quality ingredients. Their teas ship to more than 15 countries.

 

While conceptualizing the brand, a cursory look at the “holier-than-thou” tea brands was enough to nudge us into positioning Tea Trunk as a brand that would make gourmet tea accessible and approachable. Most tea brands attempt to create an unnecessary (atleast in our opinion) snobbery around tea. Another challenge was to build a global brand that would work across geographies..

 

With a fun and accessible positioning, we set about translating this into a visual identity that was playful, flexible and memorable. The elephant mascot in the logo created a visual language that effortlessly extended the brand across the packaging, marketing communication, website and events, driving instant engagement and long-term brand recall for Indian and international audiences.

 

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“The brand Beard Design built for us helped us create a perception of higher value and gave us the ability to command premium prices, without the snobbery usually associated with premium products. The visual language really sets Tea Trunk apart from any other tea brand, globally”

Snigdha Manchanda,
Tea Sommelier and Founder,
Tea Trunk

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