Urban Axis is a modern real estate company that creates living spaces for first-time home buyers, with operations across North India. They approached us to help them create a clutter-breaking identity for the business and define the visual language for the brand.
We worked with them across several weeks to arrive at a strong logo, which was versatile in usage, from print and web platforms to road signs, hoardings and on-site branding. We created a mark that is easy to recognize (even when driving at 50 kmph), evokes solidity and trust and reflects the brands positioning as a modern real-estate company for first-time property buyers. The aesthetics of the logo were extended to a beautifully simple illustration and icon style for brochures and other collateral.
