Vyusync is a venture that creates hardware and software solutions to accelerate video transmission and make it efficient. Their old brand reflected their engineering focused approach. They approached us with the mandate to reimagine the brand as a fun and vibrant entity.
We created a symbol inspired by a scientific diagram that represents the most efficient path for video compression. We paired this with a color palette and typography that created a great balance between the engineering led concept and a fun and vibrant aesthetic.